Your CRM depends on one person who already has another job.
When they're busy, on vacation or gone, the system drifts. Fields go stale, reports stop adding up and nobody quite owns the fix.
Fractional CRM Admin
Someone should own your CRM. It doesn't have to be a full-time hire.
Most growing businesses rely on one internal champion to keep HubSpot or Pipedrive working, on top of their actual job. With Fractional CRM Admin, Akinu takes on that role. We agree the metrics that matter, get you there and keep you there, every month.
Sound familiar?
Nobody is holding the team to the process.
Tasks sit open. Deals never get created. Follow-ups are missed. Everyone knows how the CRM should be used, but nobody has the time to make sure it is.
Every new starter and leaver is a small project.
Access, record ownership, training and handovers get done differently every time, if they get done at all.
What we do
- Agreed metrics, reported monthly
- Five to ten measures that matter to your business, agreed at the start and reported against every month.
- Adoption & accountability
- We follow up when people aren't completing tasks, creating deals, logging follow-ups or entering the data the business relies on.
- Onboarding new starters
- Set up, trained around their actual role and up to speed quickly.
- Offboarding leavers
- Access removed, records and deals reassigned, so nothing is left hanging.
- Ongoing training
- Based on how your team actually works, not a generic tour of features.
- Continuous improvement
- Workflows, reports and automations adjusted as the business changes.
How it works
A clear agreement at the start, and accountability every month after.
- 1
Agree the metrics
At the start, we agree the five to ten metrics that matter most to your business, such as task completion, data completeness, pipeline hygiene or follow-up times.
- 2
Reach them
We work with your team to hit those metrics within the first couple of months after handover.
- 3
Keep them there
From then on, we guarantee those metrics are met every month. That's the point of having us on.
Why fractional, not a full-time hire?
Let's face it: the right hire is expensive, and not just in salary.
Hiring in-house
- Salary, benefits and recruitment fees before anything changes.
- Months of onboarding and training, and the risk they leave and take it all with them.
- Experience that's often thinner than the résumé suggests.
- One person's view, built inside one business.
Fractional CRM Admin
- Often less per month than a full-time hire with the right skills.
- Productive from the first week. No training budget, no ramp-up, nothing walks out the door.
- Years of doing this work, every day, for businesses like yours.
- Close to what's working across many similar businesses, not just yours.
Fractional CRM Admin
From $4,500 a month
The exact scope depends on the size of your team and the complexity of your processes. We'll agree it with you before anything starts.
Book a callYour CRM, owned and accountable, every month.
A system only stays valuable if someone keeps it that way. That's the job we take on.
Other ways we help
Most businesses need more than one of these. They're designed to work together.
- HubSpot Consulting Implementation, clean-up, migration and ongoing HubSpot admin.
- Pipedrive Consulting Pipedrive set up around how your team sells, and kept that way.
- Integrations & Connected Systems Connect your tools so information moves without anyone re-keying it.
- Process & Technology Advisory Find the real cause of what is slowing your team down.
Hand the CRM to someone whose job it is.
Tell us about your team and your CRM. We'll come prepared with useful questions, not a pitch deck.
Book a call