Questions people ask before they get in touch.

No. Tell us what's taking too long, creating frustration or simply not working the way it should. We'll start there, and help you work out what should change.

Most of our CRM work is in HubSpot, and we also work with Pipedrive. Around the CRM, we connect and run the tools your team already relies on, including Google Workspace, Microsoft 365, QuickBooks, Xero, Stripe, DocuSign and Calendly. We automate with Zapier and Make, bring AI into everyday workflows with OpenAI and Anthropic, and build custom API connections where standard integrations fall short. If a tool has an API, we can connect it.

Yes. A lot of our HubSpot work starts with a portal that has grown messy: duplicate properties, broken workflows, pipelines nobody uses and reports nobody trusts. We audit what's there, fix what people rely on, remove what they don't and make sure it stays clean.

It depends on the business. HubSpot brings sales, marketing and service together on one platform and suits teams that want everything in one place. Pipedrive is a focused, sales-first CRM that's quick to adopt for smaller sales teams. We work with both, so we'll tell you honestly which fits, including whether you need to switch at all.

No. The CRM is often at the center, but the friction usually sits in the work around it: calendar bookings, invoicing, proposals, handoffs between teams and the spreadsheets that fill the gaps. We look at how work moves through the whole business, not just one system.

A project solves a defined problem: a new CRM, an integration, a redesigned process. Fractional CRM Admin is ongoing. We take ownership of your CRM function, agree the metrics that matter, get you there and keep you there every month.

We stay involved. Go-live is when reality begins. We see what happens in real use, remove friction and keep the system aligned as the business changes. That relationship isn't something we add after the work. It's part of the work.

Yes. Akinu is based in Aberdeen and works with businesses around the world. The work happens on video calls and inside your systems, so location rarely matters.

Project work is scoped once we understand the problem, so you'll know the cost before anything starts. Fractional CRM Admin starts from $4,500 a month, depending on the size of your team and the complexity of your processes.

Send us a note through the contact form with the context, the friction and what you want to change. We reply within one business day, and we'll come prepared with useful questions, not a pitch deck.